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5 min read

Venteur Secures $7.6 Million Seed Round

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5 min read

Infusion of capital will enable more employers to take advantage of Venteur’s AI-powered Marketplace to offer personalized health insurance options for their workforce.

Berkeley, Calif – Venteur, the digital health startup helping companies provide personalized health insurance options to their employees, has closed a seed funding round at $7.6 million. The funding is led by GSR Ventures, with participation by Headwater VC, Revelry Venture Partners, Houghton Street Ventures, Plug and Play, Techstars, CRCM Ventures, and various strategic angels. The funding round closed in June.

Venteur enables businesses to empower their employees with control over their own health care by offering an Individual Coverage Health Reimbursement Arrangement (ICHRA). Using Venteur’s platform, employers provide pre-tax dollars to buy health insurance. Employees receive a digital wallet and are invited to Venteur’s marketplace to shop for health insurance coverage. The marketplace is powered by proprietary AI decision support tools, which leverage 30 years of medical claims data to make personalized suggestions on the best health plans for each employee.  

“The ability to choose and keep our health insurance plan saved my dad’s life,” said Stacy Edgar, CEO and co-founder of Venteur. “Our goal is to bring this same health care decision-making control to all Americans. As we scale, the power of Venteur’s model is that it fundamentally re-aligns financial incentives, so that the whole health care system is aligned to serve consumers instead of intermediaries.”

Led by sibling co-founders Stacy and Tim Edgar, Venteur is building the health insurance system of the future. The sibling team was motivated to start the company after growing up amid their parents’ 30-year struggle with health insurance costs.

“Traditional group health insurance models entrust your employer as the fiduciary and guardian of your health,” said Venteur’s Chief Technology Officer Tim Edgar. “You’re giving them permission to change what doctor you go to and what prescriptions you can afford. When you rely on specific doctors and specific prescriptions and specific support structures to keep you alive, why trust that to someone else?”

Venteur’s concierge-style ICHRA experience has been especially popular among larger employers in addition to small businesses. Early customers emphasize how the staggering cost-savings from the ICHRA model have enabled them to avoid layoffs and save jobs. Venteur estimates that the ICHRA model can save more than 5,000 employers – representing a total workforce of 20 million employees -- at least $250 per employee per month while at the same time allowing them to provide more robust health insurance coverage to their workforce.

“There’s been a shocking lack of innovation in the health insurance space alongside a need for a platform that offers the modern employee more control over their insurance coverage,” said Yuechen Zhao, partner at GSR Ventures.“Venteur is helping to transform how employers will provide health insurance to their employees in the future, and we’re are excited to help make that transformation happen.”

Matt Miller of Headwater VC and Managing Director of the United Healthcare Accelerator program echoed Zhao’s sentiment, saying, “The healthcare system should support every person and their unique situation, and platforms like Venteur are helping us move swiftly in that direction.”

“We’re thrilled to work with our new investors and partners to bring immediate relief to the health insurance affordability crisis facing businesses and patients alike,” said Stacy Edgar. “We are excited to drive this change and enable individual consumers to take control of their health care.”

About Venteur

Venteur helps companies offer their employees a selection of personalized, high-quality health benefits that work best for them. Since launching in 2021, Venteur has offered ICHRA solutions that give employees more say-so in their own health care options and give employers predictability in their benefits budget and control over costs. Venteur is building a better benefits system that provides the coverage employees want at a price point small businesses can afford. For more information, visit

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Brendan Kelly

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