Best health Insurance plans in
Wisconsin
in 2025

Compare WI health insurance plans from leading carriers throughout the Badger State. Finding the best health insurance in Wisconsin is easier with Venteur empowering residents to make informed healthcare decisions through comprehensive plan comparisons and transparent pricing. Our user-friendly platform connects you with coverage options fitting your needs and budget, from traditional PPOs to high-deductible health plans, ensuring quality protection whether you're in Milwaukee, Madison, or anywhere else.

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Market overview
15

Health insurance carriers on the marketplace

359

Plans available on the marketplace

15%

Est. savings for Venteur customers*

% savings compared to group plans are estimates and may vary significantly

Wisconsin
Plans

Discover the best health plans in Wisconsin

Great Value
UnitedHealthcare
Expanded Bronze
HMO
Great Value
Great Value
Great Value
$
$
349.95
/mo
/mo

UHC Bronze Value HSA

Deductible:
In-Network: $6,700 / Out-of-Network: Not Covered
Primary Care Visits:
In-Network: $50 after deductible / Out-of-Network: Not Covered
Generic Drugs:
In-Network: $0 after deductible / Out-of-Network: Not Covered
Balanced Pick
HealthPartners
Silver
PPO
Balanced Pick
Balanced Pick
Balanced Pick
$
$
424.6
/mo
/mo

Atlas $3,800 HSA Silver

Deductible:
In-Network: $3,800 / Out-of-Network: $20,000
Primary Care Visits:
In-Network: 20% after deductible / Out-of-Network: 50% after deductible
Generic Drugs:
In-Network: 20% after deductible / Out-of-Network: 50% after deductible
Great Coverage
Quartz
Platinum
HMO
Great Coverage
Great Coverage
Great Coverage
$
$
693.87
/mo
/mo

QUARTZ ONE PLATINUM I501 VALUE TIER RX DIRECT

Deductible:
In-Network: $0 / Out-of-Network: Not Covered
Primary Care Visits:
In-Network: $20 / Out-of-Network: Not Covered
Generic Drugs:
In-Network: $10 / Out-of-Network: Not Covered

Quotes are based on pricing for a 30-year-old male. Specific plans may not be available in all counties within the state. Plan details are for illustration purposes only.

Insurance providers available in Wisconsin

How it works

Get these plans for my team

1

Sign up for Venteur ICHRA

Venteur’s ICHRA for companies empower employees to protect their health and be their best with flexible, individualized plans that are easy to understand and highly protective.

2

Set a budget

Take control of your benefits strategy with Venteur's user-friendly interface, allowing you to dial in your plan with precision and flexibility, ensuring it aligns perfectly with your company's unique needs and goals.

3

Employees pick their own plan from the marketplace

Launch your benefits to your employees through Venteur's platform, providing them with immediate access to comprehensive coverage and resources tailored to their well-being.

Compare Plans

Taking down group plans one premium at a time

*
Venteur
ICHRA magic
-
Group Plan
Ho-hum
Responsibility taken by the individual market plan
Personalized plan choices
Easy and flexible plan design
Control over premium increases
No minimums for participation

FAQs

You got questions. We got answers!

What Are the Essential Health Benefits Required in Wisconsin?

All health insurance plans in Wisconsin's individual and small group markets must cover these ten essential benefits:

  • Ambulatory services, emergency services, hospitalization, and maternity care.
  • Mental health, prescription drugs, rehabilitative/habilitative services, laboratory services, preventive care, and pediatric (oral/vision) care.
  • These essential health benefits ensure a comprehensive foundation for health insurance plans in Wisconsin.

Who Can Buy Marketplace Health Insurance in Wisconsin?
  • Wisconsin residents—including individuals, families, and small business owners—can buy coverage through the health insurance Marketplace.
  • Anyone not covered by Medicare or qualifying employer plans can explore various health insurance plans in Wisconsin to find coverage that best fits their needs.

The Marketplace offers a core set of benefits and access to multiple private insurers.

How Does the Wisconsin Healthcare Stability Plan Affect Premiums?
  • The Wisconsin Healthcare Stability Plan (WIHSP) is a state reinsurance program designed to help lower individual market premiums.
  • Actuarial analysis indicates that WIHSP has reduced premiums by an average of about 13.2% for individual plans in the state.

This has also promoted greater carrier participation and improved access for those seeking the best health insurance in Wisconsin.

How Does Venteur Ensure Compliance for Wisconsin Employers?

Venteur's platform ensures compliance for Wisconsin employers by:

  • Staying current with both state and federal health insurance regulations.
  • Offering expert guidance to navigate administrative and legal complexities.
  • Ensuring that all ICHRA (Individual Coverage Health Reimbursement Arrangement) plans administered are tailored to meet Wisconsin’s compliance standards and documentation requirements.

Venteur’s system is being designed to integrate seamlessly with existing HR workflows, supporting employers with updated compliance practices and transparent documentation.

What is Venteur

Explore the best human-first Health Insurance platform

Icon: Workflows

Simple, personalized health benefits

Sign up in minutes, define your contribution, and let your employees choose the health plan that works right for them

Icon: Broker

Integrations to make everything run smoothly

We'll connect with your payroll and finance systems to make deductions and premium payments seamless

Icon: Marketplace

Easy onboarding and off-boarding

In just a few clicks, add your roster and make updates on the fly. We'll handle it from there.

Icon: communications

Venteur Certified Brokers to help your employees pick the right plan

Our trusted brokers ensure the best outcomes for employees and employers by unlocking health savings and providing unrivaled plan options.

Icon: AI

AI-powered plan recommendations to give you confidence while you shop

Backed by 30 years of healthcare data, Venteur’s AI helps employees compare and choose the best plan for their unique situation.

Icon: Rocket

Compliance and reporting because no-duh!

Venteur manages plan administration, reporting, and compliance so you can focus on growing your business.

See the platform

Discover the best health plans in Wisconsin

Great Value
UnitedHealthcare
Expanded Bronze
HMO
Great Value
Great Value
Great Value
$
$
349.95
/mo
/mo

UHC Bronze Value HSA

Deductible:
In-Network: $6,700 / Out-of-Network: Not Covered
Primary Care Visits:
In-Network: $50 after deductible / Out-of-Network: Not Covered
Generic Drugs:
In-Network: $0 after deductible / Out-of-Network: Not Covered
Balanced Pick
HealthPartners
Silver
PPO
Balanced Pick
Balanced Pick
Balanced Pick
$
$
424.6
/mo
/mo

Atlas $3,800 HSA Silver

Deductible:
In-Network: $3,800 / Out-of-Network: $20,000
Primary Care Visits:
In-Network: 20% after deductible / Out-of-Network: 50% after deductible
Generic Drugs:
In-Network: 20% after deductible / Out-of-Network: 50% after deductible
Great Coverage
Quartz
Platinum
HMO
Great Coverage
Great Coverage
Great Coverage
$
$
693.87
/mo
/mo

QUARTZ ONE PLATINUM I501 VALUE TIER RX DIRECT

Deductible:
In-Network: $0 / Out-of-Network: Not Covered
Primary Care Visits:
In-Network: $20 / Out-of-Network: Not Covered
Generic Drugs:
In-Network: $10 / Out-of-Network: Not Covered

Quotes are based on pricing for a 30-year-old male. Specific plans may not be available in all counties within the state. Plan details are for illustration purposes only.

Plans
15

Health insurance carriers on the marketplace

359

Plans available on the marketplace

15%

Est. savings for Venteur customers*

% savings compared to group plans are estimates and may vary significantly

Insurance providers available in Wisconsin